We’re excited to announce that Lifted Search is now an Official Certified Google Adwords Partner! To become a Google Partner requires an advanced knowledge and understanding of Google Adwords. The certification requires having to pass two very challenging Google Adwords exams and demonstrate proof of managing high performing campaigns within Google Adwords. Our team […]
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Google Updates its AdWords Auction & Ad Rank Video
A little while ago, back in October 2013, Google changed its AdWords Ad Rank calculation to start factoring in ad extensions and formats. And, just this last week they finally updated the accompanying video addressing the changes. If you’re new to PPC, Ad Rank is the primary way Google differentiates the order in which to […]
What’s the Difference Between Broad, Phrase, & Exact Match?
Quick post today, just going over the basic differences between keyword match types: Broad Match, Phrase Match, and Exact Match. Do you know the difference? It seems when we are setting up a new client within Adwords, we often get this question. Either Google is not doing a good job of explaining it for people […]